Challenge Syrup



Scope
Brand Identity
Packaging Design

Hail the Adventurer's Spirit

Client
Challenge Syrup
Sector
F&B




Challenge's identity reflects the spirit of an old-world Indochine explorer on his adventures in search of the fruity treasures in the Southern region of Vietnam. The syrup brand's designs draw inspirations from vintage Vietnamese ephemera, topographical elements and employ a series of woodcut botanical illustrations in order to create a unique antiquated oriental look.




























This is it,

Creative Director
Giang Nguyen
Designer
Nhat Vo
Illustrator
Nhat Vo
3D Artist
Khoa Pham
Brand Photography
Bush Photography
Retoucher
Tien Phuc








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phone(+84) 988 661 655
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