Challenge Syrup

^Scope
Brand Identity
Packaging Design

Hail the Adventurer's Spirit

^Client
Challenge Syrup

^Sector
F&B

Challenge's identity reflects the spirit of an old-world Indochine explorer on his adventures in search of the fruity treasures in the Southern region of Vietnam. The syrup brand's designs draw inspirations from vintage Vietnamese ephemera, topographical elements and employ a series of woodcut botanical illustrations in order to create a unique antiquated oriental look.

This is it,

^{Creative Director}
Giang Nguyen

^Designer
Nhat Vo

^Illustrator
Nhat Vo

^{3D Artist}
Khoa Pham

^{Brand Photography}
Bush Photography

^Retoucher
Tien Phuc