The Nắng Suites

^Scope
Brand Identity
Naming
Web Design

An Interplay of Form and Subtlety

^Sector
Hospitality

The Nắng Suites, located in the beach city of Danang (Vietnam), is an experiential space devoted to the understated way of living. The co-living residence was designed with the classic sensibility of a mid-century soul, invigorated by an abundance of sunshine coming through the skylight at its heart. The visual identity was created as an admiring response to the spatial design, accenting the geometric forms and praising the minimalist subtlety.

The visual identity was created as an admiring response to the spatial design, accenting the geometric forms and praising the minimalist subtlety. It pairs a set of geometric line art, informed by artistic features of the interior design, with simple, grid-based typographic treatments to create a rhythmic composition that flows through all brand touchpoints experienced by the customers.

The brand's website itself is more than just a sterile accommodation e-commerce. Instead, the focus was shifted to lifestyle and storytelling. Inspired by travel journals & blogs, we created the design and crafted the content to share about the experience staying at The Nắng Suites from a first person point-of-view, enkindling one's travel bug.

Subtly formed,

^{Creative Director}
Giang Nguyen

^Designers
Anh Ha
Minh Nguyen
Linh Duong

^Copywriters
Duong Nguyen
Giang Nguyen

^{Web Developer}
Ownego

^{Brand Photography}
Do Sy Studio

^Stylist
Thuan Vo

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