https://onbehalfof.studio Behalf Studio Mon, 14 Sep 2026 03:20:14 +0000 https://onbehalfof.studio en https://onbehalfof.studio/Header Sat, 24 Jun 2023 11:31:23 +0000 Behalf Studio https://onbehalfof.studio/Header An experience-driven design studio creating brand and design systems for the global market. https://onbehalfof.studio/Index-Recent Sun, 25 Jun 2023 05:57:52 +0000 Behalf Studio https://onbehalfof.studio/Index-Recent OUR WORK Behalf provides creative solutions spanning across different fields of Branding1, Graphic Design2, Digital Design3, and the Yet-to-be-discovered. Based in Vietnam, working worldwide. Featured Projects https://onbehalfof.studio/Work Sun, 25 Jun 2023 05:47:33 +0000 Behalf Studio https://onbehalfof.studio/Work All Projects https://onbehalfof.studio/Studio Mon, 26 Jun 2023 02:37:27 +0000 Behalf Studio https://onbehalfof.studio/Studio We are thrilled to partner with ambitious and visionary people. OUR PROCESS Our work is fueled by concept, driven by research, stirred by intuition, and ignited by fearless experimentation. There is no common recipe for innovation and every project is an opportunity to pose unique questions. Our process is collaborative. We don’t work for our clients, we work with them. Through mutual commitment and honest partnership, we help find solutions to their creative challenges, be it creating a lively and appealing brand existence, or tailoring a new outfit for their products to gain customer’s love, or kerning some raffinato Bodoni on a publication. <img width="5329" height="3553" width_o="5329" height_o="3553" data-src="https://freight.cargo.site/t/original/i/1ef05c7973eafe92e128c206e1e535d9484dbef06b9c334f9f523bfbe8bd2759/FINAL-17.jpg" data-mid="184728597" border="0" src="https://freight.cargo.site/w/1000/i/1ef05c7973eafe92e128c206e1e535d9484dbef06b9c334f9f523bfbe8bd2759/FINAL-17.jpg" /> OUR SERVICES Branding1 Brand StrategyVisual IdentityVerbal Identity Naming Graphic2 Art DirectionConsumer PackagingEditorial &amp; PublicationProduct DesignTypeface DesignWayfinding &amp; Signage Digital3Creative CodingData VisualizationDigital AssetsGenerative DesignMobile ConceptWebsite Design Concept4Digital ArtworkExhibition DesignExperiential DesignInstallation Design OUR COLLABORATORS AA GroupAdobe Fonts Alchemy AsiaAsia Culture Center BaoziBM Windows CotecconsELLE DecorationEryson Aesthetics Japan Foundation London Design Biennale Ly Gia Vien Maison Fashion Group Marcel GroupMetropolis RecordsPhố Bên Đồi RMIT UniversityTypojanchi Biennale Select Investments Vietnam Design WeekVietnam Festival of Creativity &amp; Design Work Room FourZEE AgencyEtc. OUR RECOGNITIONS Exhibitions“At Each Encounter, Imagine A Thousand Things” ︎︎︎ ELLE Decoration Pop-Up Office (VN, 2023) “Republish: Chữ Là Chi… in Hanoi” ︎︎︎ Work Room Four (VN, 2022) “Republish: Chữ Là Chi…” ︎︎︎ The Nutshell Saigon (VN, 2021) “Republish: Typography As…” ︎︎︎ RMIT University (VN, 2021) “At Each Encounter, Imagine A Thousand Things” at Solidarity Spores ︎︎︎ Asia Culture Centre (KR, 2020)“Khải” ︎︎︎ Manzi (VN, 2020) Artwork Collection ︎︎︎ Leicester Design Season (UK, 2020) “Khải” at London Design Biennale ︎︎︎ Somerset House (UK, 2019) Talks “Mapping Artistic Paths”︎︎︎ ELLE Decoration Playground (VN, 2023) “Da Lat — City of Arts, Project Launch &amp; Press Conference”︎︎︎ Ana Mandaras Villas (VN, 2023) “Designing Emotions”︎︎︎ Vietnam Festival of Creativity &amp; Design 2022 (VN, 2022) “Designing Better Identities for Products” ︎︎︎ Vietnam Design Week (VN, 2022) “On Connecting” ︎︎︎ Pho Ben Doi (VN, 2022) “Creativity Without Compromise”︎︎︎ Vietnam Festival of Creativity &amp; Design 2021 (Online, 2021) “From VFMD to VFCD: What We've Learned”︎︎︎ Vietnam Festival of Creativity &amp; Design 2021 (Online, 2021) TDC Type Drives Communities, “Typeseeing: Ho Chi Minh City”︎︎︎ Type Directors’ Club (Online, 2021) “Republish: Typography As…”︎︎︎ RMIT University SGS Campus (VN, 2020) “Innovation of Tradition”︎︎︎ Leicester Design Season (UK, 2020) “Republish: Typography as Cultural Artifact” ︎︎︎ Vietnam Festival of Media &amp; Design 2019 (VN, 2019) Featured ADC Awards AIGA Type Directors’ Club (TDC) Visual Journal The Brand Identity The Dieline Packaging of the World World Brand Design Mindsparkle Awwwards / Site of the Day Klikkentheke Design Everywhere Asia-Pacific DesignSearch: “Discovering South East Asian Design Studio”IDEA360 MagazineYellow Pages “Ho Chi Minh City” VTV2ELLE Decoration&nbsp; Vietcetera L’Officiel Saigoneer OUR INITIATIVES Republish<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8e39a55ea08e5337ff3bf51b1c4457b95be398d15c5e62708ac306fc17b9a063/republish.jpg" data-mid="185933020" border="0" src="https://freight.cargo.site/w/1000/i/8e39a55ea08e5337ff3bf51b1c4457b95be398d15c5e62708ac306fc17b9a063/republish.jpg" /> ︎&nbsp; &nbsp; www.republi.sh ︎ &nbsp; &nbsp;&nbsp; @republi.sh Republish project unearths and revives Vietnamese typographic remnants, creating a curated collection of free fonts and storytelling elements for a deeper understanding of Vietnamese culture. Since 2019, we've released 5 open-source typefaces and hosted 3 exhibitions. ︎Supported by Adobe Fonts, RMIT University &amp; various individuals. Memos to Make Sense of Us <img width="2028" height="2028" width_o="2028" height_o="2028" data-src="https://freight.cargo.site/t/original/i/577f596361e6dc93413f2496abc16d946a2c3e4f8522df5d5d0798592876e2a3/memo.jpg" data-mid="185933038" border="0" src="https://freight.cargo.site/w/1000/i/577f596361e6dc93413f2496abc16d946a2c3e4f8522df5d5d0798592876e2a3/memo.jpg" /> ︎ &nbsp; &nbsp;www.memosto.us ︎ &nbsp; &nbsp;&nbsp; @memosto.us Behalf Studio's upcoming project endeavors to nurture human connection, harnessing the creative potential of the Internet. The platform facilitates message exchange with strangers, visually representing human emotions through generative coding. ︎ Supported by RMIT University &amp; Approximate Type (typeface). Đà Lạt — City of Arts<img width="1187" height="1187" width_o="1187" height_o="1187" data-src="https://freight.cargo.site/t/original/i/6c550b02a931b0da215c59519ba01c38c6cc8227f2beb71bac35be1d01ddd8f4/dalat.png" data-mid="185933077" border="0" src="https://freight.cargo.site/w/1000/i/6c550b02a931b0da215c59519ba01c38c6cc8227f2beb71bac35be1d01ddd8f4/dalat.png" /> ︎ &nbsp; &nbsp;www.dalatarts.city ︎ &nbsp; &nbsp;&nbsp; @dalatcityofarts Đà Lạt — City of Arts promotes sustainable tourism, offering a vibrant map guiding tourists to artistically meaningful destinations and aspiring to be a top cultural and artistic destination in Southeast Asia.︎ In partnership with Phố Bên Đồi (curation), and spearheaded by the City of Đà Lạt. BOTTOM LINECongratulations! You've officially earned the "I've read the fine print" badge. Here is a secret high-five from us. Now, quick, email us and let us know how cool this is (or not) or just go read an EULA next. Tell us your story, your ambition and what you are passionate about. Let us realize that on your behalf. https://onbehalfof.studio/VPS Mon, 14 Sep 2026 03:20:14 +0000 Behalf Studio https://onbehalfof.studio/VPS VPS https://onbehalfof.studio/areme Tue, 19 May 2026 07:15:05 +0000 Behalf Studio https://onbehalfof.studio/areme areme <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/92518b7751e43c0e2ba5b6a798e02d97b7ae15ce5533c234d07975830ea94aec/B-00.png" data-mid="248455597" border="0" src="https://freight.cargo.site/w/1000/i/92518b7751e43c0e2ba5b6a798e02d97b7ae15ce5533c234d07975830ea94aec/B-00.png" /> www.areme.co.jp areme creates premium essential oils and body care products that transform everyday rituals into sensory experiences of wellness and care. Guided by its mission to “Do Good Together,”&nbsp;the brand reflects a deep commitment to the environment through ethical, sustainable, and fair-trade practices. By supporting regional initiatives, areme contributes to local development while fostering a circular industry that minimizes environmental impact. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bb9c1e593825c242f49d89c7deec73fac0c3ab1f9e0a30e3240c1ea134666452/B-01.png" data-mid="248455456" border="0" src="https://freight.cargo.site/w/1000/i/bb9c1e593825c242f49d89c7deec73fac0c3ab1f9e0a30e3240c1ea134666452/B-01.png" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e303100da0193e4167bdb5a3c064ec5c2a4913b66c8fae452d1e2ec246a13102/B-03.png" data-mid="248455457" border="0" src="https://freight.cargo.site/w/1000/i/e303100da0193e4167bdb5a3c064ec5c2a4913b66c8fae452d1e2ec246a13102/B-03.png" /> <img width="3000" height="1000" width_o="3000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/882b457632a280d510b52dd28ef3449412c474bad77e031c1083c099e01803cd/B-04.png" data-mid="248455458" border="0" src="https://freight.cargo.site/w/1000/i/882b457632a280d510b52dd28ef3449412c474bad77e031c1083c099e01803cd/B-04.png" /> In collaboration with Behalf, areme builds on the idea of “Multi-Sensory Experiences of the Universe,”&nbsp;transforming the invisible qualities of scent into an emotional, sensorial world shaped through storytelling.This brand idea is translated into an understated, typographically poetic design system inspired by the philosophy of Jun'ichirō Tanizaki’s In Praise of Shadows. Embracing imperfection and restraint, the identity extends beyond the visual to engage audiences through tactile forms and other sensory touchpoints. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/714eab496900bee8b5a40a433a5ccfe363c6b89234e13abd77858eb06a3bf870/B-07.png" data-mid="248455459" border="0" src="https://freight.cargo.site/w/1000/i/714eab496900bee8b5a40a433a5ccfe363c6b89234e13abd77858eb06a3bf870/B-07.png" /> We also create a generative code-based system that visualizes the invisible nature of scent by interpreting olfactory characteristics into data-driven, atmospheric art canvases. This allows audiences to experience each fragrance’s essence beyond the limits of the physical product. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f910daa2567e02d8d30112c6560363f5be8a363e52d2e7ac45e214af6932e718/B-11.png" data-mid="248455460" border="0" src="https://freight.cargo.site/w/1000/i/f910daa2567e02d8d30112c6560363f5be8a363e52d2e7ac45e214af6932e718/B-11.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3996f4743e1a090dc8bc8bdce092bafb1d93d42525b3c0f7696fbba4500e9282/B-12.png" data-mid="248455461" border="0" src="https://freight.cargo.site/w/1000/i/3996f4743e1a090dc8bc8bdce092bafb1d93d42525b3c0f7696fbba4500e9282/B-12.png" /> The packaging is designed as a considered object. Its pull-out structure feels intuitive and encourages reuse. The scent card can hold a drop of fragrance, becoming both a keepsake bookmark and a subtle reminder of the scent. Together with the recyclable bottle, the design reflects a thoughtful approach to form and experience. <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/19679293260502fe1bd5f0c883895436b41891ca73a8533e5b814ff6e54a9fc3/B-14.jpg" data-mid="248455462" border="0" src="https://freight.cargo.site/w/1000/i/19679293260502fe1bd5f0c883895436b41891ca73a8533e5b814ff6e54a9fc3/B-14.jpg" /> <img width="3000" height="3750" width_o="3000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/6be465e5ef2d82cb71aa35bd307ac5499c1a8590cf4a64753b26af739ea8c9fa/B-16.png" data-mid="248455463" border="0" src="https://freight.cargo.site/w/1000/i/6be465e5ef2d82cb71aa35bd307ac5499c1a8590cf4a64753b26af739ea8c9fa/B-16.png" /> The brand further extends into editorial storytelling, documenting its journey across different ingredient regions. These narratives connect audiences to the wider world while promoting kindness and responsibility for the world we all share. <img width="2000" height="1000" width_o="2000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8b75351a3eee145b6ea395b7cffe389f3c2c0238afdea150d3c6da49baf482c0/B-17.gif" data-mid="248455464" border="0" src="https://freight.cargo.site/w/1000/i/8b75351a3eee145b6ea395b7cffe389f3c2c0238afdea150d3c6da49baf482c0/B-17.gif" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/7c75c0f7fb4a18fe48eeebc49a759f924c1c49f36895a93e27fdc7f8d87e6ba6/B-18.png" data-mid="248455465" border="0" src="https://freight.cargo.site/w/1000/i/7c75c0f7fb4a18fe48eeebc49a759f924c1c49f36895a93e27fdc7f8d87e6ba6/B-18.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8a18a26ce8245a56ce021d6e71eb6f5c6f312bb63d1568f4ae97aa5c4d936521/B-20.png" data-mid="248455467" border="0" src="https://freight.cargo.site/w/1000/i/8a18a26ce8245a56ce021d6e71eb6f5c6f312bb63d1568f4ae97aa5c4d936521/B-20.png" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bd146758721a095aaf4b762c3097a063859e1aa48b5c5ff7a2ce2027ed160cdf/B-21.png" data-mid="248455468" border="0" src="https://freight.cargo.site/w/1000/i/bd146758721a095aaf4b762c3097a063859e1aa48b5c5ff7a2ce2027ed160cdf/B-21.png" /> CREDITS Creative DirectorGiang Nguyen DesignersAnh Nguyen Creative CoderMinh Nguyen Project ManagerBang Lam&nbsp;DocumentationChau Nguyen 3D Artist Tung TinhField-Trip Photography Sang Le Back to Index Next Project ︎︎︎&nbsp; https://onbehalfof.studio/For-a-Safer-Quang-Tri Tue, 28 Apr 2026 07:19:06 +0000 Behalf Studio https://onbehalfof.studio/For-a-Safer-Quang-Tri For a Safer Quang Tri <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9cae7c622fa36920604db0688faf6ad863a078a2e79d00197ed8b960de829f3d/B-00.png" data-mid="247655252" border="0" src="https://freight.cargo.site/w/1000/i/9cae7c622fa36920604db0688faf6ad863a078a2e79d00197ed8b960de829f3d/B-00.png" /> www.landmines.education Vietnam marked 50 years of reunification on April 30, 2025. But in Quảng Trị, the war resists its closure. Bordering the line that once divided North and South during the Vietnam War, known locally as the Resistance War against the Americans, the province was once among the most heavily bombed places on Earth. <img width="3000" height="1000" width_o="3000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1bb74982e17e7ae836c70a2a8190f8729b673ad6609a20106e67432eefe91e28/B-02.png" data-mid="247652943" border="0" src="https://freight.cargo.site/w/1000/i/1bb74982e17e7ae836c70a2a8190f8729b673ad6609a20106e67432eefe91e28/B-02.png" /> Nationally, since 1975, more than 100,000 people have been killed or injured by unexploded ordnance, with many survivors left permanently disabled. (Ministry of Labor, Invalids and Social Affairs). In collaboration with Project RENEW, a local demining and mine risk education NGO, we created “For a Safer Quảng Trị,” a project that brings the realities of clearance and risk education into focus. The project was supported by Irish Aid through the Embassy of Ireland in Vietnam, and developed for the Mine Action Visitor Center in Đông Hà as well as a broader international audience. <img width="3000" height="1400" width_o="3000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/a40af8a53112fa14b9f065c4fbc8136327308c9fd3b7fcb26b20744c12b7c901/B-04.png" data-mid="247652955" border="0" src="https://freight.cargo.site/w/1000/i/a40af8a53112fa14b9f065c4fbc8136327308c9fd3b7fcb26b20744c12b7c901/B-04.png" /> This is our most ambitious digital project yet, built on decades of UXO-related data from archives dating back to 1975. The material is translated into visualizations and UX/UI systems, while uncovering patterns and threads of optimism that shape the content strategy. <img width="3000" height="3600" width_o="3000" height_o="3600" data-src="https://freight.cargo.site/t/original/i/c02a4f84a2e40ea9b2317691f66091df31f686535454ec84326e08cc5d826980/B-06.png" data-mid="247653137" border="0" src="https://freight.cargo.site/w/1000/i/c02a4f84a2e40ea9b2317691f66091df31f686535454ec84326e08cc5d826980/B-06.png" /> The project introduces a design system that pairs editorial sensibility with a contemporary UI language, drawing from digital museum experiences. It avoids the dry, didactic aesthetic often associated with NGOs and social topics. The goal is simple, though not easy: to create something serious, not solemn. <img width="3000" height="3400" width_o="3000" height_o="3400" data-src="https://freight.cargo.site/t/original/i/d3f4d6fea5c60deb3355426d576e8ef50d5dffe7f42940810673a1c6a7f184ff/B-09.png" data-mid="247653150" border="0" src="https://freight.cargo.site/w/1000/i/d3f4d6fea5c60deb3355426d576e8ef50d5dffe7f42940810673a1c6a7f184ff/B-09.png" /> PAGE Demining Efforts “Demining Efforts” section highlights the progress of clearing contaminated land over time. Through visualizing provincial mine action data, it reflects the scale of the work and the ongoing efforts of those operating within a quiet, relentless battlefield. PAGE Casualties and Relief“Casualties and Relief” section builds on this data through an investigative methodology, presenting narratives often obscured within the numbers. It moves beyond abstraction to identify those most affected and surface stories that extend beyond the data. <img width="3000" height="2018" width_o="3000" height_o="2018" data-src="https://freight.cargo.site/t/original/i/7d35a4fe91acaeb01ceac69fcb7b924f4267cd3d79088103f82b97e2a9a5d0ed/B-16.png" data-mid="247653540" border="0" src="https://freight.cargo.site/w/1000/i/7d35a4fe91acaeb01ceac69fcb7b924f4267cd3d79088103f82b97e2a9a5d0ed/B-16.png" /> PAGE Awareness“Awareness” section serves a dual role: as a practical, on-site educational tool for local communities who face these risks daily, and as a way to convey the reality of a persistent, unseen threat to visitors and global audiences. PAGE Survivor Stories“Survivor Stories” section concludes the experience on a note of hope, honoring the resilience of survivors and their families. Their stories deserve a global platform. <img width="3000" height="2500" width_o="3000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/e6f16b942407560baa9ea678d0b947c979896b31bd9fa50a3839d10b89862a59/B-22.png" data-mid="247653620" border="0" src="https://freight.cargo.site/w/1000/i/e6f16b942407560baa9ea678d0b947c979896b31bd9fa50a3839d10b89862a59/B-22.png" /> We made a conscious decision not to frame the project as a critique or accusation. This is not about revisiting blame. Instead, the focus is on raising awareness about the long-term consequences of war — especially the devastating legacy of cluster munitions — and highlighting the tireless efforts of those working on the ground to restore safety, dignity and hope. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f8a46ed0b5d6952923e21f6f2a4d0dc18e34b42f9c3d8258b3f22966e07ce302/B-23.png" data-mid="247653624" border="0" src="https://freight.cargo.site/w/1000/i/f8a46ed0b5d6952923e21f6f2a4d0dc18e34b42f9c3d8258b3f22966e07ce302/B-23.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ad2cb72fef54d0cd449e27b0b1e5adab8660c3e64daa21de7ab9a089304b769a/B-24.png" data-mid="247653625" border="0" src="https://freight.cargo.site/w/1000/i/ad2cb72fef54d0cd449e27b0b1e5adab8660c3e64daa21de7ab9a089304b769a/B-24.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1931aca336b30384edd7607a93858ac2dd7fa5d8652db0cad991e0815b9edc82/B-25.png" data-mid="247653626" border="0" src="https://freight.cargo.site/w/1000/i/1931aca336b30384edd7607a93858ac2dd7fa5d8652db0cad991e0815b9edc82/B-25.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/876d592f203ef641074f356fbb9bbc2d40fa636210c6705188ce357e11b3a545/B-26.png" data-mid="247653627" border="0" src="https://freight.cargo.site/w/1000/i/876d592f203ef641074f356fbb9bbc2d40fa636210c6705188ce357e11b3a545/B-26.png" /> Writing in Disegno Journal, Chi Mai notes: “This project doesn’t claim to fix the decades-old wounds of military conflict and extractive colonialism. It offers an orientation. A way to know what came before, to read the ground beneath your feet, to tread lightly forward, and maybe, to reimagine what comes next.” This framing reflects the project’s intent. We aim to expand awareness and extend the reach of the project within today’s polycrisis world. Quảng Trị serves as a case study in understanding post-war realities, where war does not simply end with the last shot fired. As this work continues and gains wider recognition*, Project RENEW and Behalf welcome partners and supporters who believe in its purpose.*By 2026, the project has received recognition including Innovation by Design 2025 Finalist in Data Design by Fast Company, Shenzhen Design Week, and the W3 Awards (Gold and Silver), alongside features in Disegno Journal #40, The Daily Heller (PRINT Magazine), and Vietcetera. CREDITS Creative DirectorGiang Nguyen Designers (Data &amp; UX/UI)Minh Nguyen Jinny Dang Chau Nguyen Project ManagerBang Lam&nbsp;DocumentationJinny DangPhong Pham Lam Vo Developers Luong Duc Tu Ngo Quang Trung Sam Nguyen Hoang Vinh3D Artist Phuong Nguyen Coordinators (Project RENEW) Nguyen Hieu Trung Nguyen Thanh Phu Ngo Xuan HienMine Action Database (QTMAC) Nguyen Van DucFonts in use TCA Minhon by Thế Cơ À Crimson Pro, Inter from Google Fonts Back to Index Next Project ︎︎︎&nbsp; https://onbehalfof.studio/Soumaki Mon, 16 Jun 2025 09:41:49 +0000 Behalf Studio https://onbehalfof.studio/Soumaki Soumaki <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4c0a43c9264e4f43596059a3ebd954c8d877d5b19b0c1d37b8ef0ad1d475c2eb/W-01.jpg" data-mid="234633614" border="0" src="https://freight.cargo.site/w/1000/i/4c0a43c9264e4f43596059a3ebd954c8d877d5b19b0c1d37b8ef0ad1d475c2eb/W-01.jpg" /> www.soumaki.com.vn&nbsp; After four years of steady growth, Soumaki partnered with us to reimagine their brand for its next chapter. Known for fresh and nutritionally balanced bowls, Soumaki champions the belief that every healthy meal is a love letter to your future self. We reframed Soumaki’s story through the lens of relationships; positioning the brand as your healthy food soulmate. This new direction unlocks an emotionally resonant voice that feels personal, caring, and close to heart. The name Soumaki was also reinterpreted as shorthand for “Soulmate Making,”&nbsp;deepening the brand’s foundation and opening new storytelling possibilities. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/787800abd07365c6f270eb991e73a442deabb55963413273f6bd3b5295773dfa/W-06.jpg" data-mid="234633615" border="0" src="https://freight.cargo.site/w/1000/i/787800abd07365c6f270eb991e73a442deabb55963413273f6bd3b5295773dfa/W-06.jpg" /> The new visual identity is built around the core idea of connection through food. We crafted a distinctive and memorable mark that embodies the spirit of bonding, care, and nourishment. At the heart of the system is Soumaki Sans — a custom typeface based on the open-source DM Sans. Its signature feature? Connected ligatures that express closeness and unity, in the minute typographic gestures. <img width="3000" height="1000" width_o="3000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a6693a0149d00fcc332289ca8ed16760ac2b9872bdb74e65efab257c7968c479/W-10.jpg" data-mid="234633616" border="0" src="https://freight.cargo.site/w/1000/i/a6693a0149d00fcc332289ca8ed16760ac2b9872bdb74e65efab257c7968c479/W-10.jpg" /> Connection takes further shape through a dynamic visual language of interwoven lines and knots. A flexible system of modular elements was created to overlap, interlock, and play — building a brand world that always connects, always bonds. This design language also extends across all elements, from bespoke iconography to hand-drawn illustrations. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/272909922029c27da1cac12eca1289580708e783b75d8a64d41eb4a25af60a8c/W-11.jpg" data-mid="234633617" border="0" src="https://freight.cargo.site/w/1000/i/272909922029c27da1cac12eca1289580708e783b75d8a64d41eb4a25af60a8c/W-11.jpg" /> <img width="3000" height="1000" width_o="3000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/04d69595f29cbedbd7f1dfd5209a7c34bdabcab14140c1ce270e8543ddb97934/W-12.jpg" data-mid="234633618" border="0" src="https://freight.cargo.site/w/1000/i/04d69595f29cbedbd7f1dfd5209a7c34bdabcab14140c1ce270e8543ddb97934/W-12.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fbb09262d83170e3177d08cb535ceabdf22bcc99e0f47a0c99ceeac7888e9d28/W-16.jpg" data-mid="234633620" border="0" src="https://freight.cargo.site/w/1000/i/fbb09262d83170e3177d08cb535ceabdf22bcc99e0f47a0c99ceeac7888e9d28/W-16.jpg" /> The customizable bowl menu was restructured into an intuitive, expandable system that allows the brand to scale and adapt as it grows. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/de6ad9e597ab7426e9671419ef99033a9494cdb821d43369b13977175ddd1a61/W-17.jpg" data-mid="234633621" border="0" src="https://freight.cargo.site/w/1000/i/de6ad9e597ab7426e9671419ef99033a9494cdb821d43369b13977175ddd1a61/W-17.jpg" /> The website was also upgraded to become a true digital partner. Designed to speak heart-to-heart with users, it blends visual and verbal warmth with practical features: a dynamic build-your-bowl experience, smart recommendations based on body types and lifestyle goals, and Sou-made bowls for easy ordering. <img width="3000" height="4500" width_o="3000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/4ebd179cb6592e5f72cd791275ec925a54c36186ca23810c8592ef21f9a81456/W-20.jpg" data-mid="234633622" border="0" src="https://freight.cargo.site/w/1000/i/4ebd179cb6592e5f72cd791275ec925a54c36186ca23810c8592ef21f9a81456/W-20.jpg" /> From shelf to storefront, Soumaki shows up in full character. Every bowl, bag, and surface carries the brand’s signature warmth. The identity is designed to feel like a hug, not just a meal. <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3a1b17d24a1f065d983bfb764675e1288bba7ea475a6586a7fd7cc10f5037d21/W-22.jpg" data-mid="234633623" border="0" src="https://freight.cargo.site/w/1000/i/3a1b17d24a1f065d983bfb764675e1288bba7ea475a6586a7fd7cc10f5037d21/W-22.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/54b3b9945d1eacf09181443300e158c561042300d5cf8a966e7a76c671abd3d9/W-23.jpg" data-mid="234633624" border="0" src="https://freight.cargo.site/w/1000/i/54b3b9945d1eacf09181443300e158c561042300d5cf8a966e7a76c671abd3d9/W-23.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/84f1d146df9b5e9d0cc34f5f328476ac8ce66890c02f621fc98b7b9debdc002a/W-24.jpg" data-mid="234633625" border="0" src="https://freight.cargo.site/w/1000/i/84f1d146df9b5e9d0cc34f5f328476ac8ce66890c02f621fc98b7b9debdc002a/W-24.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/247fc234b53de55d601f5ebdcb13cfe4284dd0c12dfc959c98b3590962a3aa1d/W-25.jpg" data-mid="234633626" border="0" src="https://freight.cargo.site/w/1000/i/247fc234b53de55d601f5ebdcb13cfe4284dd0c12dfc959c98b3590962a3aa1d/W-25.jpg" /> <img width="2000" height="2500" width_o="2000" height_o="2500" data-src="https://freight.cargo.site/t/original/i/b878e628efe69ef5e8806cd4ceae80a2b4275ecf6558d951ee737749dbbd53b5/W-26.jpg" data-mid="234633627" border="0" src="https://freight.cargo.site/w/1000/i/b878e628efe69ef5e8806cd4ceae80a2b4275ecf6558d951ee737749dbbd53b5/W-26.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4808785554c2b17a556238454131463a8498355b1a0ac5c094cf8ffed5d1e3ce/W-27.jpg" data-mid="234633628" border="0" src="https://freight.cargo.site/w/1000/i/4808785554c2b17a556238454131463a8498355b1a0ac5c094cf8ffed5d1e3ce/W-27.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9cb708960bdcb3af4bc54a753af611ef89e09efba8e426882ec565044013e3d9/W-28.jpg" data-mid="234633629" border="0" src="https://freight.cargo.site/w/1000/i/9cb708960bdcb3af4bc54a753af611ef89e09efba8e426882ec565044013e3d9/W-28.jpg" /> CREDITS Creative DirectorGiang NguyenStrategy DirectorTu Nguyen Brand DesignersJinny Dang Phong Pham Minh NguyenWeb DesignersMinh Nguyen Jinny Dang Project ManagerLam Nong&nbsp; Web Development BLANKBrand Photography Eyes’ FeastIngredients Photography Soumaki teamSpatial DesignKSOUL Studio Back to Index Next Project ︎︎︎&nbsp; https://onbehalfof.studio/HYRO-Energy Thu, 15 May 2025 04:21:23 +0000 Behalf Studio https://onbehalfof.studio/HYRO-Energy HYRO Energy <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/f17976823a32bb2f42fb9fd4de298fe26b2eb0909006fb61d695a52163b56f32/W-00.jpg" data-mid="233229343" border="0" src="https://freight.cargo.site/w/1000/i/f17976823a32bb2f42fb9fd4de298fe26b2eb0909006fb61d695a52163b56f32/W-00.jpg" /> www.hyroenergy.vn In a landscape dominated by sugary options, HYRO dares to be different. HYRO isn’t just another energy drink — it’s a bold new contender set on redefining the category through innovation and compelling storytelling. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5eb5c483c38b8600fca949eb76026feea2973d44d8fb127d21e21238d32c6d61/W-01.jpg" data-mid="233229344" border="0" src="https://freight.cargo.site/w/1000/i/5eb5c483c38b8600fca949eb76026feea2973d44d8fb127d21e21238d32c6d61/W-01.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c3821a9201dc6caa372eda1b15c6c78a5ff0cee09044a4bcf1ab4d1d3a2a4395/W-02.jpg" data-mid="233229345" border="0" src="https://freight.cargo.site/w/1000/i/c3821a9201dc6caa372eda1b15c6c78a5ff0cee09044a4bcf1ab4d1d3a2a4395/W-02.jpg" /> HYRO’s identity begins with a bold, unexpected mascot. With the shelf starting to feel like a zoo of overhyped beasts, we cut the bull and went with a stylized skull, one that’s both strikingly iconic and surprisingly approachable. The design language is industrial and unmistakably futuristic, embracing 90s sci-fi steampunk aesthetics and nodding to cult classics like Akira. Nicknamed “Nước Tăng Lực Đầu Lâu” (“Skull Energy Drink”), the brand is built to be instantly recognizable, easily recalled, and culturally sticky. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/25166a25032980f0f62f5c411dfad4d29e002188e4d80a3a61a98e7e164efaf6/W-03.jpg" data-mid="233229346" border="0" src="https://freight.cargo.site/w/1000/i/25166a25032980f0f62f5c411dfad4d29e002188e4d80a3a61a98e7e164efaf6/W-03.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fcc99c1cf4471715324a01ce3205d51bfc20857806d0c4eb80b074e5b6c28e31/W-04.jpg" data-mid="233229347" border="0" src="https://freight.cargo.site/w/1000/i/fcc99c1cf4471715324a01ce3205d51bfc20857806d0c4eb80b074e5b6c28e31/W-04.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a5c077d4ab932330a054b940875ad71e785dc8c38e29bd66ea8c01976f523125/W-06A.jpg" data-mid="233229349" border="0" src="https://freight.cargo.site/w/1000/i/a5c077d4ab932330a054b940875ad71e785dc8c38e29bd66ea8c01976f523125/W-06A.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c97933b1cd26d7127f5ab4f2c95d3759e62854743c4f6455db441cb299c5da9c/W-06B.jpg" data-mid="233229351" border="0" src="https://freight.cargo.site/w/1000/i/c97933b1cd26d7127f5ab4f2c95d3759e62854743c4f6455db441cb299c5da9c/W-06B.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ffb30738b5a1da8ceefde110df7e6445d8d6ba2ed2eebd930e7c44c7c8f9a466/W-07.jpg" data-mid="233229352" border="0" src="https://freight.cargo.site/w/1000/i/ffb30738b5a1da8ceefde110df7e6445d8d6ba2ed2eebd930e7c44c7c8f9a466/W-07.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/ca050ef90a8521c9c08ba555987c5f9aff3f5056a04a295fa4f761b50a479345/W-08A.gif" data-mid="233229353" border="0" src="https://freight.cargo.site/w/1000/i/ca050ef90a8521c9c08ba555987c5f9aff3f5056a04a295fa4f761b50a479345/W-08A.gif" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/4118bbbe1af36bf957e90ea4177f31539dada2320463ecd73f06a2bf0c4d86e3/W-08B.jpg" data-mid="233229354" border="0" src="https://freight.cargo.site/w/1000/i/4118bbbe1af36bf957e90ea4177f31539dada2320463ecd73f06a2bf0c4d86e3/W-08B.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2503584bad48dab2a8813670c8f9579435348fd6073430aeec305bcbc7268f38/W-10.jpg" data-mid="233229356" border="0" src="https://freight.cargo.site/w/1000/i/2503584bad48dab2a8813670c8f9579435348fd6073430aeec305bcbc7268f38/W-10.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/375841758587d0ee4cc470de470a46d38781fa663b7c76322229150e8dbe37c1/W-11A.jpg" data-mid="233229357" border="0" src="https://freight.cargo.site/w/1000/i/375841758587d0ee4cc470de470a46d38781fa663b7c76322229150e8dbe37c1/W-11A.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d390850821806028aaac87e716cb4f034f2cb848cdc4d50ebcb72e9f9f37134f/W-11B.jpg" data-mid="233229358" border="0" src="https://freight.cargo.site/w/1000/i/d390850821806028aaac87e716cb4f034f2cb848cdc4d50ebcb72e9f9f37134f/W-11B.jpg" /> The brand story “From Zero to HYRO” is a tale of evolution — from outlier to icon. It’s fuel for the anti-hero: relentless, unapologetic, a little irreverent, and made for those who set trends by breaking norms.HYRO speaks to a new generation, from gym rats to gamers, from the streets to the stream. It shows up where culture moves fastest. CREDITS Creative DirectorGiang Nguyen DesignersPhong Pham Jinny Dang Project ManagerLam Nong&nbsp; 3D Modeling Dien Nguyen Back to Index Next Project ︎︎︎&nbsp; https://onbehalfof.studio/Da-L-t-City-of-Arts Fri, 18 Apr 2025 03:21:11 +0000 Behalf Studio https://onbehalfof.studio/Da-L-t-City-of-Arts Đà Lạt — City of Arts <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bb002d3b1e76b264bc7f1d9b9a135e5f34758f56500d836cff241c18744f5b58/B-00.jpg" data-mid="230336174" border="0" src="https://freight.cargo.site/w/1000/i/bb002d3b1e76b264bc7f1d9b9a135e5f34758f56500d836cff241c18744f5b58/B-00.jpg" />