Ārdeō

Of Hearth and Hands

CLIENT
Ly Gia Vien Co.
INDUSTRY
Food & Beverage

Ārdeō, derived from the Latin words ār(i)dus + -eō, means “to burn”, “to be strongly affected with an emotion”, or “to be in love”. Ārdeō is a new culinary concept that offers tailored taste and exploratory dishes, in a casual yet refined atmosphere. Ārdeō’s menu is composed of handcrafted dishes made with top-quality ingredients, prepared in a transparent and honest manner to create a unique dining experience.

Ārdeō’s branding is designed to convey a humanistic approach while emanating refinement. Instead of a single logo, Ārdeō employs a range of alternative logos that are used interchangeably, along with typographic treatment of the brand’s tagline — “Of Hearth and Hands” — to create a personalized and artisanal impression across all touchpoints. The branding also incorporates a generative system of visual elements, consisting of sparks and particles of flame, that pays tribute to humanity's initial method of cooking food.