patience is a virtue.


We are thrilled to partner with ambitious and visionary people.




OUR PROCESS
Our work is fueled by concept, driven by research, stirred by intuition, and ignited by fearless experimentation. There is no common recipe for innovation and every project is an opportunity to pose unique questions.

Our process is collaborative. We don’t work for our clients, we work with them. Through mutual commitment and honest partnership, we help find solutions to their creative challenges, be it creating a lively and appealing brand existence, or tailoring a new outfit for their products to gain customer’s love, or kerning some raffinato Bodoni on a publication.






OUR SERVICES

Branding1


Brand Strategy
Visual Identity
Verbal Identity
Naming

Graphic2


Art Direction
Consumer Packaging
Editorial & Publication
Product Design
Typeface Design
Wayfinding & Signage



Digital3


Creative Coding
Data Visualization
Digital Assets
Generative Design
Mobile Concept
Website Design


Concept4


Digital Artwork
Exhibition Design
Experiential Design
Installation Design




OUR COLLABORATORS
AA Group
Adobe Fonts
Alchemy Asia
Asia Culture Center
Baozi
BM Windows
Coteccons
ELLE Decoration
Eryson Aesthetics
Japan Foundation
London Design Biennale
Ly Gia Vien
Maison Fashion Group
Marcel Group
Metropolis Records
Phố Bên Đồi
RMIT University
Typojanchi Biennale
Select Investments
Vietnam Design Week
Vietnam Festival of Creativity & Design
Work Room Four
ZEE Agency
Etc.



OUR RECOGNITIONS

Exhibitions


“At Each Encounter, Imagine A Thousand Things”
︎︎︎ ELLE Decoration Pop-Up Office (VN, 2023)
“Republish: Chữ Là Chi… in Hanoi”
︎︎︎ Work Room Four (VN, 2022)
“Republish: Chữ Là Chi…”
︎︎︎ The Nutshell Saigon (VN, 2021)
“Republish: Typography As…”
︎︎︎ RMIT University (VN, 2021)
“At Each Encounter, Imagine A Thousand Things” at Solidarity Spores
︎︎︎ Asia Culture Centre (KR, 2020)
“Khải”
︎︎︎ Manzi (VN, 2020)
Artwork Collection
︎︎︎ Leicester Design Season (UK, 2020)
“Khải” at London Design Biennale
︎︎︎ Somerset House (UK, 2019)

Talks


“Mapping Artistic Paths”
︎︎︎ ELLE Decoration Playground (VN, 2023)
“Da Lat — City of Arts, Project Launch & Press Conference”
︎︎︎ Ana Mandaras Villas (VN, 2023)
“Designing Emotions”
︎︎︎ Vietnam Festival of Creativity & Design 2022 (VN, 2022) “Designing Better Identities for Products”
︎︎︎ Vietnam Design Week (VN, 2022)
“On Connecting”
︎︎︎ Pho Ben Doi (VN, 2022)
“Creativity Without Compromise”
︎︎︎ Vietnam Festival of Creativity & Design 2021 (Online, 2021)
“From VFMD to VFCD: What We've Learned”
︎︎︎ Vietnam Festival of Creativity & Design 2021 (Online, 2021)
TDC Type Drives Communities, “Typeseeing: Ho Chi Minh City”
︎︎︎ Type Directors’ Club (Online, 2021)
“Republish: Typography As…”
︎︎︎ RMIT University SGS Campus (VN, 2020)
“Innovation of Tradition”
︎︎︎ Leicester Design Season (UK, 2020)
“Republish: Typography as Cultural Artifact”
︎︎︎ Vietnam Festival of Media & Design 2019 (VN, 2019)


Featured

ADC Awards
AIGA
Type Directors’ Club (TDC)
Visual Journal
The Brand Identity
The Dieline
Packaging of the World
World Brand Design
Mindsparkle
Awwwards / Site of the Day
Klikkentheke
Design Everywhere
Asia-Pacific DesignSearch: “Discovering South East Asian Design Studio”
IDEA360 Magazine
Yellow Pages “Ho Chi Minh City”
VTV2
ELLE Decoration 
Vietcetera
L’Officiel
Saigoneer



OUR INITIATIVES

Republish



︎    www.republi.sh
︎      @republi.sh

Republish project unearths and revives Vietnamese typographic remnants, creating a curated collection of free fonts and storytelling elements for a deeper understanding of Vietnamese culture. Since 2019, we've released 5 open-source typefaces and hosted 3 exhibitions. ︎Supported by Adobe Fonts, RMIT University & various individuals.

Memos to Make Sense of Us



︎    www.memosto.us
︎      @memosto.us

Behalf Studio's upcoming project endeavors to nurture human connection, harnessing the creative potential of the Internet. The platform facilitates message exchange with strangers, visually representing human emotions through generative coding.
︎ Supported by RMIT University & Approximate Type (typeface).


Đà Lạt — City of Arts



︎    www.dalatarts.city
︎      @dalatcityofarts

Đà Lạt — City of Arts promotes sustainable tourism, offering a vibrant map guiding tourists to artistically meaningful destinations and aspiring to be a top cultural and artistic destination in Southeast Asia.
︎ In partnership with Phố Bên Đồi (curation), and spearheaded by the City of Đà Lạt.




BOTTOM LINE
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