Behalf is a design studio providing creative solutions spanning across different fields of branding — graphic — digital design.

Our work is driven by concept, led by research, fueled by intuition and incited by experimentation. There is no common recipe for innovation and every project is an opportunity to pose unique questions.

Our process is collaborative. We don’t work for our clients, we work with them. Through mutual commitment and honest partnership, we help find solutions to their creative challenges, be it creating a lively and appealing brand existence, or tailoring a new outfit for their products to gain customer’s love, or kerning some raffinato Bodoni on a publication.

(Most of)

Our expertises

[01]Branding

Brand Consultancy
Brand Concept
Brand Direction
Naming
Visual Identity
Rebranding

^{along with others

…}

[02]Graphic

Art Direction
Packaging Design
Product Design
Print Design
Publication Design
Attire Design
Typeface Design
Wayfinding & Signage

^{and the like

…}

[03]Digital

Website Design
Mobile Concept
Digital Assets
Generative Design
Creative Coding
Data Visualization

^{the list goes on

…}

[04]Conceptual

Experiential Design
Exhibition Design
Installation Art
Digital Art
Internet Art

^{et cetera

…}

(A few of)

Our collaborations

116 Productions ^VN
1989s Entertainment ^VN
Alate Hospitality Group ^VN
AA Group ^VN
Alchemy Asia ^VN
Asia Culture Center ^VN
Baozi ^VN
Coteccons ^VN
Institut Français du Vietnam ^VN
Japan Foundation ^JP
Ly Gia Vien Co. ^VN
London Design Biennale ^UK
Maison Fashion Group ^VN
Marcel Group ^VN
Metropolis Records ^US
Otokoyama Honten ^JP
RMIT University ^AU/VN
The Supermarket Co. ^SG
Typojanchi Biennale ^KR
UNESCO Vietnam ^VN

^{and counting

…}

(Some of)

Our presence

[01]Exhibition

Republish: Chữ Là Chi… ²⁰²¹
^{The Nutshell Saigon} ^{HCMC, VN}

Republish: Typography As… ²⁰²¹
^{RMIT University Vietnam} ^{HCMC, VN}

Solidarity Spores (Group Exhibition), “At Each Encounter, Imagine A Thousand Things” ²⁰²⁰
^{Asia Culture Centre} ^{Gwangju, KR}

Khải @ Manzi ²⁰²⁰
^Manzi ^{Hanoi, VN}

Artwork Collection ²⁰¹⁹
^{LCB DEPOT} ^{Leicester, UK}

Khải @ London Design Biennale ²⁰¹⁹
^{London Design Biennale} ^{London, UK}

A Present Retrospective ²⁰¹⁷
^{Work Room Four} ^{Hanoi, VN}

Asia City Text/ure (Group Exhibition) ²⁰¹⁵
^{Typojanchi Biennale} ^{Seoul, KR}

[02]Talk

“Creativity Without Compromise” ²⁰²¹
^{Vietnam Festival of Creativity & Design ‘21 ^{Online conference}}

“From VFMD to VFCD: What We've Learned” ²⁰²¹
^{Vietnam Festival of Creativity & Design ‘21 ^{Online conference}}

TDC Type Drives Communities, “Typeseeing: Ho Chi Minh City” ²⁰²¹
^{The Type Directors Club ^{Online conference}}

“Republish: Typography as…” ²⁰²⁰
^{RMIT University HCMC, VN}

“Innovation of Tradition” ²⁰¹⁹
^{Leicester Design Season Leicester, UK}

“Republish: Typography as Cultural Artifact” ²⁰¹⁹
^{Vietnam Festival of Media & Design ‘19 | VCCA ^{Hanoi, VN}}

[03]Features

ADC Awards

Type Directors’ Club (TDC)

Visual Journal

The Brand Identity

The Dieline

Packaging of the World

World Brand Design

Mindsparkle

Awwwards / Site of the Day

Klikkentheke

Design Everywhere

Vietcetera

L’Officiel

Saigoneer

Hanoi Grapevine

Asia-Pacific Design

Solidarity Spores

Search: “Discovering South East Asian Design Studio”

London Design Biennale

IDEA360 Magazine

Yellow Pages “Ho Chi Minh City”

Typojanchi C( )T( )

Saigon Artbook 7

Choi’s Gallery

BranD

365 Website of the Year

What They Didn’t Teach You In Design School

Tell us your story, your ambition and what you are passionate about. Let us realize that on your behalf.

^{available 10–6, Mon–Fri at}
94 Nguyen Ngoc Phuong, Ward 19, Binh Thanh District, HCMC

^{and other times on the www}
us@onbehalfof.studio

(All of)

Our people

A collaborative manifesto, presenting ourselves in work and design context. Each of us manifests a point. Update regularly.

Behalf is a design studio providing creative solutions spanning across different fields of branding — graphic — digital design.

Our expertises

[01]Branding

[02]Graphic

[03]Digital

[04]Conceptual

Our collaborations

Our presence

[01]Exhibition

[02]Talk

[03]Features

Tell us your story, your ambition and what you are passionate about. Let us realize that on your behalf.

Our people

[Ánh]

Anything that attempts to use design as a means shouldn’t just be three design disciplines in a trench coat.

[Giang]

To design is to create a balance between rationality and emotions.

[Minh]

Trial. Error. Repeat ourselves.

[Phong]

We put the “f” in front of “risky.”