Behalf is a design studio providing creative solutions spanning across different fields of branding — graphic — digital design.

Our work is driven by concept, led by research, fueled by intuition and incited by experimentation. There is no common recipe for innovation and every project is an opportunity to pose unique questions.

Our process is collaborative. We don’t work for our clients, we work with them. Through mutual commitment and honest partnership, we help find solutions to their creative challenges, be it creating a lively and appealing brand existence, or tailoring a new outfit for their products to gain customer’s love, or kerning some raffinato Bodoni on a publication.

(Most of)

Our expertises


Brand Consultancy
Brand Concept
Brand Direction
Visual Identity

along with others


Art Direction
Packaging Design
Product Design
Print Design
Publication Design
Attire Design
Typeface Design
Wayfinding & Signage

and the like


Website Design
Mobile Concept
Digital Assets
Generative Design
Creative Coding
Data Visualization

the list goes on


Experiential Design
Exhibition Design
Installation Art
Digital Art
Internet Art

et cetera

(A few of)

Our collaborations

116 Productions VN
1989s Entertainment VN
Alate Hospitality Group VN
AA Group VN
Alchemy Asia VN
Asia Culture Center VN
Baozi VN
Coteccons VN
Institut Français du Vietnam VN
Japan Foundation JP
Ly Gia Vien Co. VN
London Design Biennale UK
Maison Fashion Group VN
Marcel Group VN
Metropolis Records US
Otokoyama Honten JP
RMIT University AU/VN
The Supermarket Co. SG
Typojanchi Biennale KR

and counting

(Some of)

Our presence


Republish: Chữ Là Chi… 2021
The Nutshell Saigon HCMC, VN

Republish: Typography As… 2021
RMIT University Vietnam HCMC, VN

Solidarity Spores (Group Exhibition), “At Each Encounter, Imagine A Thousand Things” 2020
Asia Culture Centre Gwangju, KR

Khải @ Manzi 2020
Manzi Hanoi, VN

Artwork Collection 2019
LCB DEPOT Leicester, UK

Khải @ London Design Biennale 2019
London Design Biennale London, UK

A Present Retrospective 2017
Work Room Four Hanoi, VN

Asia City Text/ure (Group Exhibition) 2015
Typojanchi Biennale Seoul, KR


“Creativity Without Compromise” 2021
Vietnam Festival of Creativity & Design ‘21 Online conference

“From VFMD to VFCD: What We've Learned” 2021
Vietnam Festival of Creativity & Design ‘21 Online conference

TDC Type Drives Communities, “Typeseeing: Ho Chi Minh City” 2021
The Type Directors Club Online conference

“Republish: Typography as…” 2020
RMIT University HCMC, VN

“Innovation of Tradition” 2019
Leicester Design Season Leicester, UK

“Republish: Typography as Cultural Artifact” 2019
Vietnam Festival of Media & Design ‘19 | VCCA Hanoi, VN


ADC Awards
Type Directors’ Club (TDC)
Visual Journal
The Brand Identity
The Dieline
Packaging of the World
World Brand Design
Awwwards / Site of the Day
Design Everywhere

Hanoi Grapevine
Asia-Pacific Design
Solidarity Spores
Search: “Discovering South East Asian Design Studio”
London Design Biennale
IDEA360 Magazine
Yellow Pages “Ho Chi Minh City”
Typojanchi C( )T( )
Saigon Artbook 7
Choi’s Gallery
365 Website of the Year
What They Didn’t Teach You In Design School

Tell us your story, your ambition and what you are passionate about. Let us realize that on your behalf.

and other times on the www

(All of)

Our people

A collaborative manifesto, presenting ourselves in work and design context. Each of us manifests a point. Update regularly.


Anything that attempts to use design as a means shouldn’t just be three design disciplines in a trench coat.


To design is to create a balance between rationality and emotions.


Trial. Error. Repeat ourselves.


We put the “f” in front of “risky.”

© Behalf Studio
If you’re keen on working together, here’s how to reach us:
Address94 Nguyen Ngoc Phuong, Ward 19, Binh Thanh District, HCMC
phone(+84) 988 661 655
We periodically revive vernacular type on Republish, semi-regularly update our Behance, selectively post on Instagram and unquestionably need to revise our Facebook strategy.

Rather than our feelings, we share our playlists on Spotify, memes and sneak-peeks of studio life on Wellbehalf.