patience is a virtue.
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Challenge Syrup







Hail the Adventurer's Spirit


CLIENT
Challenge Syrup
INDUSTRY
Food & Beverage
Challenge's identity reflects the spirit of an old-world Indochine explorer on his adventures in search of the fruity treasures in the Southern region of Vietnam. The syrup brand's designs draw inspirations from vintage Vietnamese ephemera, topographical elements and employ a series of woodcut botanical illustrations in order to create a unique antiquated oriental look.























CREDITS

Creative Director
Giang Nguyen

Designer
Nhat Vo

Illustrator
Nhat Vo
3D Artist
 Khoa Pham

Brand Photography
 Bush Photography

Retoucher
 Tien Phuc