HYRO Energy
In a landscape dominated by sugary options, HYRO dares to be different. HYRO isn’t just another energy drink — it’s a bold new contender set on redefining the category through innovation and compelling storytelling.
HYRO’s identity begins with a bold, unexpected mascot. With the shelf starting to feel like a zoo of overhyped beasts, we cut the bull and went with a stylized skull, one that’s both strikingly iconic and surprisingly approachable. The design language is industrial and unmistakably futuristic, embracing 90s sci-fi steampunk aesthetics and nodding to cult classics like Akira.
Nicknamed “Nước Tăng Lực Đầu Lâu” (“Skull Energy Drink”), the brand is built to be instantly recognizable, easily recalled, and culturally sticky.
Nicknamed “Nước Tăng Lực Đầu Lâu” (“Skull Energy Drink”), the brand is built to be instantly recognizable, easily recalled, and culturally sticky.
The brand story “From Zero to HYRO” is a tale of evolution — from outlier to icon. It’s fuel for the anti-hero: relentless, unapologetic, a little irreverent, and made for those who set trends by breaking norms.
HYRO speaks to a new generation, from gym rats to gamers, from the streets to the stream. It shows up where culture moves fastest.
CREDITS
Creative Director
Giang Nguyen
Designers
Phong Pham
Jinny Dang
Project Manager
Lam Nong
Giang Nguyen
Designers
Phong Pham
Jinny Dang
Project Manager
Lam Nong
3D Modeling
Dien Nguyen
Dien Nguyen