patience is a virtue.

Knith







Handmade is Everything
Everything is Handmade


CLIENT
Knith
INDUSTRY
Homeware 
WEBSITE
www.knith.co
Through an exploration of generational craft, authentic design, and cultural preservation, Knith is an US-based homeware brand that offers unique home pieces made from ancestral knowledge in rural communities around the world.








We laid the foundation for the brand to embody not only a contemporary lifestyle for a high-end audience but also to represent change through a sustainable path, ensuring equity and a commitment to enhance craft villages and rural communities.




Knith's brand identity, inspired by artisanal craftsmanship, melds dynamic and eccentric typography—reflective of the brand's product forms—with illustrative storytelling, vividly conveying the brand’s narrative and processes to the world.







The illustrations weave together warmth approachability and refined elegance to visually narrate the brand's story.






























































CREDITS

Creative Director
Giang Nguyen

Designers
Minh Nguyen
Phong Pham

Project Manager
Lam Nong 

Producer
Dung Nguyen
Web Developer
Coffeemug

Brand Photography
Mắt Bét

Product & Process Images
Knith team
Al Centro Workshop

Special thanks to chị Dương for supporting us in documenting this project.