Marcel Gourmet Burger

Scope
Brand Identity
Packaging Design
Brand Identity
Packaging Design
Burger Made the French Way
Client
Marcel
Marcel
Sector
F&B
F&B
Marcel strives as the first French gourmet burger restaurant in Vietnam. Proud of its origin and key differentiation in Marcel's competition with regular American burger joints, the design solution traces its inspirations back to Parisian deli stores, and French writer Marcel Proust. The brand’s packaging features a unique design solution that can transform to fit the customers' specific orders.












This is it,
Creative Director
Giang Nguyen
Giang Nguyen
Designers
Minh Nguyen
Anh Ha
Minh Nguyen
Anh Ha
Illustrators
Rieng Do
Duc Cao
Rieng Do
Duc Cao
Brand Photography
Hong Dau Studio
Hong Dau Studio
© Behalf Studio
If you’re keen on working together, here’s how to reach us:
Emailus@onbehalfof.studio
Address94 Nguyen Ngoc Phuong, Ward 19, Binh Thanh District, HCMC
phone(+84) 988 661 655
Emailus@onbehalfof.studio
Address94 Nguyen Ngoc Phuong, Ward 19, Binh Thanh District, HCMC
phone(+84) 988 661 655