Marcel Gourmet Burger

^Scope
Brand Identity
Packaging Design

Burger Made the French Way

^Client
Marcel

^Sector
F&B

Marcel strives as the first French gourmet burger restaurant in Vietnam. Proud of its origin and key differentiation in Marcel's competition with regular American burger joints, the design solution traces its inspirations back to Parisian deli stores, and French writer Marcel Proust. The brand’s packaging features a unique design solution that can transform to fit the customers' specific orders.

This is it,

^{Creative Director}
Giang Nguyen

^Designers
Minh Nguyen
Anh Ha

^Illustrators
Rieng Do
Duc Cao

^{Brand Photography}
Hong Dau Studio