Marcel Gourmet Burger



Scope
Brand Identity
Packaging Design

Burger Made the French Way

Client
Marcel
Sector
F&B




Marcel strives as the first French gourmet burger restaurant in Vietnam. Proud of its origin and key differentiation in Marcel's competition with regular American burger joints, the design solution traces its inspirations back to Parisian deli stores, and French writer Marcel Proust. The brand’s packaging features a unique design solution that can transform to fit the customers' specific orders.
































This is it,

Creative Director
Giang Nguyen
Designers
Minh Nguyen
Anh Ha
Illustrators
Rieng Do
Duc Cao
Brand Photography
Hong Dau Studio








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