patience is a virtue.

Marcel Gourmet Burger







Burger Made the French Way


CLIENT
Marcel
INDUSTRY
Food & Beverage
Marcel strives as the first French gourmet burger restaurant in Vietnam. Proud of its origin and key differentiation in Marcel's competition with regular American burger joints, the design solution traces its inspirations back to Parisian deli stores, and French writer Marcel Proust. The brand’s packaging features a unique design solution that can transform to fit the customers' specific orders.





























CREDITS

Creative Director
Giang Nguyen

Designers
Minh Nguyen
Anh Ha

Illustrators
Rieng Do
Duc Cao 
Brand Photography
Hong Dau Studio