Brand Identity

To Swim Back Upstream

Health & Supplement

Owned by four sons of a pharmacist, this salmon-based supplement company takes pride in its heritage and Nordic origin. The logomark with four mountains under the Polaris symbolizes both the company’s root and the its familial backbone. The design also feature a pattern inspired by salmon’s texture, topography, and fingerprints.

This is it,

Creative Director
Giang Nguyen
Giang Nguyen
Maria Tran
Do Sy Studio

© Behalf Studio
If you’re keen on working together, here’s how to reach us:
Address94 Nguyen Ngoc Phuong, Ward 19, Binh Thanh District, HCMC
phone(+84) 988 661 655
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