Sipply

Savor the Sips

CLIENT
Sipply Coffee
INDUSTRY
Food & Beverage 

Our collaboration with Sipply wasn’t mere chance but a moment where good spirits united through genuine human connections; between its lovely owners, the SgnhA team, and us. That shared spirit is exactly what Sipply embodies. Nestled within the walls of a modernist Saigonese edifice, Sipply stands not just as a coffee shop but as an ode to the artistry of coffee brewing and the profound simplicity of human connection.

The visual identity is a lovechild of the owners’ coffee philosophy and the character of the building the independent café calls home.

It features a playful unicase typeface, blending sans-serif oblique with a friendly humanist cursive. Flavor profiles, essential to the experience, unfold through nine modular taste notes inspired by architectural details. Finally, the addition of friendly illustrations adds a playful touch, punctuating the brand's personality.

A key part of the brand’s spirit of community building is a simple, easily expandable packaging system. Each coffee bag features a note exchanged between the barista and the customer, intended to be shared as a friendly gesture to express preferences or treasured as a keepsake.

In close collaboration with the SgnhA team, who knows us well, the visual identity has been carefully woven into the space, resulting in a complementary and harmonious environment.

Creative Director
Giang Nguyen

Designers
Minh Nguyen
Phong Pham

Type Designer
Minh Nguyen

Illustrator
Phong Pham

Project Manager
Lam Nong 

Producer
Dung Nguyen

Architecture & Spatial Design
sgnhA

Architecture & Spatial Photography
Do Sy Studio

Brand Photography
Mắt Bét

Photography for Social Media
Sipply