intheloop #1

^Scope
Art Direction
Graphic Design

A Doodleist’s Guide to Saigon

^Client
inpages

^Sector
Art Initiative

First issue of intheloop, an independent art map project that offers a unique path to hidden gems of Saigon's creative scene. Each issue is illustrated by an emerging artist and printed with risography.

Inspired by iconic American vintage postcards, issue #1 is the visual journal & doodle sketchbook of Luong Doo, a young Saigonese illustrator. The map features mundane objects that reminisce the city's memories & identity, while carrying the tongue-in-cheek metaphorical jokes that people who have been here would understand, and giggle.

Guided from Saigon,

^{Creative Director}
Giang Nguyen

^Designer
Anh Ha

^Illustrator
Luong Doo

^Publisher
inpages

^{Print production & photography}
Kho Muc Studio

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