intheloop #1

Art Direction
Graphic Design

A Doodleist’s Guide to Saigon

Art Initiative

First issue of intheloop, an independent art map project that offers a unique path to hidden gems of Saigon's creative scene. Each issue is illustrated by an emerging artist and printed with risography.

Inspired by iconic American vintage postcards, issue #1 is the visual journal & doodle sketchbook of Luong Doo, a young Saigonese illustrator. The map features mundane objects that reminisce the city's memories & identity, while carrying the tongue-in-cheek metaphorical jokes that people who have been here would understand, and giggle.

Guided from Saigon,

Creative Director
Giang Nguyen
Anh Ha
Luong Doo
Print production & photography
Kho Muc Studio

© Behalf Studio
If you’re keen on working together, here’s how to reach us:
Address94 Nguyen Ngoc Phuong, Ward 19, Binh Thanh District, HCMC
phone(+84) 988 661 655
We periodically revive vernacular type on Republish, semi-regularly update our Behance, selectively post on Instagram and unquestionably need to revise our Facebook strategy.

Rather than our feelings, we share our playlists on Spotify, memes and sneak-peeks of studio life on Wellbehalf.