intheloop #1

Scope
Art Direction
Graphic Design
Art Direction
Graphic Design
A Doodleist’s Guide to Saigon
Client
inpages
inpages
Sector
Art Initiative
Art Initiative
First issue of intheloop, an independent art map project that offers a unique path to hidden gems of Saigon's creative scene. Each issue is illustrated by an emerging artist and printed with risography.
Inspired by iconic American vintage postcards, issue #1 is the visual journal & doodle sketchbook of Luong Doo, a young Saigonese illustrator. The map features mundane objects that reminisce the city's memories & identity, while carrying the tongue-in-cheek metaphorical jokes that people who have been here would understand, and giggle.









Guided from Saigon,
Creative Director
Giang Nguyen
Giang Nguyen
Designer
Anh Ha
Anh Ha
Illustrator
Luong Doo
Luong Doo
Publisher
inpages
inpages
Print production & photography
Kho Muc Studio
Kho Muc Studio
© Behalf Studio
If you’re keen on working together, here’s how to reach us:
Emailus@onbehalfof.studio
Address94 Nguyen Ngoc Phuong, Ward 19, Binh Thanh District, HCMC
phone(+84) 988 661 655
Emailus@onbehalfof.studio
Address94 Nguyen Ngoc Phuong, Ward 19, Binh Thanh District, HCMC
phone(+84) 988 661 655