intheloop #2

Art Direction
Graphic Design

A Botanist's Guide to Saigon

Art Initiative

Second issue of intheloop, an independent art map project that offers a unique path to hidden gems of Saigon's creative scene. Each issue is illustrated by an emerging artist and printed with risography.

Drawing inspirations from 19th century botanical illustrations, we collaborate with illustrator and plant-enthusiast Tin Tran to reimagine Saigon as a compendium of strange and funky plants. The fusion of imaginary elements with encyclopedic style transforms the geographical depiction into an art map that invites city-explorers to look closer.

Guided from Saigon,

Creative Director
Giang Nguyen
Anh Ha
Print production & photograph
Kho Muc Studio 

© Behalf Studio
If you’re keen on working together, here’s how to reach us:
Address94 Nguyen Ngoc Phuong, Ward 19, Binh Thanh District, HCMC
phone(+84) 988 661 655
We periodically revive vernacular type on Republish, semi-regularly update our Behance, selectively post on Instagram and unquestionably need to revise our Facebook strategy.

Rather than our feelings, we share our playlists on Spotify, memes and sneak-peeks of studio life on Wellbehalf.